Product Stories posts.

At Go Between, we're reimagining our team-building tool Marginal as a Slack app to overcome distribution challenges. By integrating directly where teams already work, we're eliminating friction and leveraging Slack's marketplace for discovery. The redesign maintains powerful discussion facilitation while simplifying adoption for busy product teams seeking stronger connections.

Exploring how to transform Marginal into a Slack-first experience—where we're meeting teams where they already work. We're embracing our constraints to focus on discovery rather than immediate execution, setting realistic goals for our six-week product cycle.

Go Between shares the Marginal journey - a book club platform built to foster genuine connections among remote teams. Despite taking 2 years to develop, we discovered the core product development challenge: simplicity. Good products need an intuitive 1-2-3 approach. Now free to use with curated collections of discussion-worthy content.

Discover how a team-oriented music-sharing app succeeded—then hit YouTube API limits. Go Between's Musicbox story reveals crucial lessons about building on third-party platforms and creating meaningful workplace connections through shared experiences.